Strategic Use of Images in Search Engine Optimization
SEO specialist and Online Marketing When assessing page structure and layout, there is a subtle, yet strategic way to use images in an SEO-friendly manner (beyond ALT tags) that improves your search...
View ArticleIncorporation of Company Branding and SEO
SEO specialist and Online Marketing Branding and SEO SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and branding into a strategy. This process is finicky to say...
View ArticleAbsolute Links vs. Relative Links – SEO Value
SEO specialist and Online Marketing The debate between absolute links and relative links continues to live on in the SEO world. The individual significance of each has been contested, but it is widely...
View ArticleThe Importance of Anchor Text in Back-links
SEO specialist and Online Marketing The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When initiating a...
View ArticleCan Any Inbound Linking Hurt My Ranking?
SEO specialist and Online Marketing The answer is simple – inbound linking cannot hurt your search ranking. How is this known for certain? Well, for one, if inbound were to hurt your rank, your...
View ArticleIs Search Engine Submission Necessary?
SEO specialist and Online Marketing The simple answer is no – search engine submission isn’t necessary. The majority of search engines nowadays (most notably Google) crawl and index pages by following...
View Article
